Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
399FD8
RGB
57, 159, 216
HSL
202, 67%, 54%
HSB
202, 74%, 85%
CMYK
74, 26, 0, 15
LAB
62, -16, -38
LCH
62, 41, 248
OKLCH
0.67, 0.12, 238
XYZ
26, 31, 69
LUV
62, -36, -57
HWB
202, 22%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.