Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
39B2F4
RGB
57, 178, 244
HSL
201, 89%, 59%
HSB
201, 77%, 96%
CMYK
77, 27, 0, 4
LAB
68, -17, -43
LCH
68, 47, 248
OKLCH
0.73, 0.14, 238
XYZ
34, 39, 91
LUV
68, -41, -66
HWB
201, 22%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.