Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3B5A67
RGB
59, 90, 103
HSL
198, 27%, 32%
HSB
198, 43%, 40%
CMYK
43, 13, 0, 60
LAB
36, -9, -11
LCH
36, 14, 232
OKLCH
0.45, 0.04, 226
XYZ
8, 9, 14
LUV
36, -14, -14
HWB
198, 23%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.