Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BA2DA
RGB
59, 162, 218
HSL
201, 68%, 54%
HSB
201, 73%, 85%
CMYK
73, 26, 0, 15
LAB
63, -16, -38
LCH
63, 41, 246
OKLCH
0.68, 0.12, 237
XYZ
27, 32, 71
LUV
63, -37, -56
HWB
201, 23%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.