Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3BA7FC
RGB
59, 167, 252
HSL
206, 97%, 61%
HSB
206, 77%, 99%
CMYK
77, 34, 0, 1
LAB
65, -9, -52
LCH
65, 53, 260
OKLCH
0.71, 0.16, 247
XYZ
33, 36, 97
LUV
65, -37, -81
HWB
206, 23%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.