Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C8BB9
RGB
60, 139, 185
HSL
202, 51%, 48%
HSB
202, 68%, 73%
CMYK
68, 25, 0, 27
LAB
55, -14, -32
LCH
55, 35, 247
OKLCH
0.61, 0.10, 238
XYZ
20, 23, 49
LUV
55, -30, -46
HWB
202, 24%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.