Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3C97C7
RGB
60, 151, 199
HSL
201, 55%, 51%
HSB
201, 70%, 78%
CMYK
70, 24, 0, 22
LAB
59, -16, -33
LCH
59, 37, 244
OKLCH
0.64, 0.11, 235
XYZ
23, 27, 58
LUV
59, -34, -49
HWB
201, 24%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.