Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D8FC6
RGB
61, 143, 198
HSL
204, 55%, 51%
HSB
204, 69%, 78%
CMYK
69, 28, 0, 22
LAB
56, -12, -36
LCH
56, 38, 252
OKLCH
0.62, 0.11, 241
XYZ
22, 25, 57
LUV
56, -31, -54
HWB
204, 24%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.