Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D91C1
RGB
61, 145, 193
HSL
202, 52%, 50%
HSB
202, 68%, 76%
CMYK
68, 25, 0, 24
LAB
57, -14, -33
LCH
57, 36, 246
OKLCH
0.63, 0.11, 237
XYZ
22, 25, 54
LUV
57, -32, -48
HWB
202, 24%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.