Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3D97DD
RGB
61, 151, 221
HSL
206, 70%, 55%
HSB
206, 72%, 87%
CMYK
72, 32, 0, 13
LAB
60, -10, -44
LCH
60, 45, 258
OKLCH
0.65, 0.13, 246
XYZ
26, 28, 72
LUV
60, -33, -67
HWB
206, 24%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.