Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
3FAEE6
RGB
63, 174, 230
HSL
200, 77%, 57%
HSB
200, 73%, 90%
CMYK
73, 24, 0, 10
LAB
67, -18, -38
LCH
67, 42, 244
OKLCH
0.71, 0.13, 235
XYZ
31, 37, 80
LUV
67, -40, -57
HWB
200, 25%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.