Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405167
RGB
64, 81, 103
HSL
214, 23%, 33%
HSB
214, 38%, 40%
CMYK
38, 21, 0, 60
LAB
34, -2, -15
LCH
34, 15, 262
OKLCH
0.43, 0.04, 255
XYZ
8, 8, 14
LUV
34, -9, -19
HWB
214, 25%, 60%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.