Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405C84
RGB
64, 92, 132
HSL
215, 35%, 38%
HSB
215, 52%, 52%
CMYK
52, 30, 0, 48
LAB
38, -1, -26
LCH
38, 26, 267
OKLCH
0.47, 0.07, 257
XYZ
10, 10, 23
LUV
38, -13, -36
HWB
215, 25%, 48%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.