Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
405D83
RGB
64, 93, 131
HSL
214, 34%, 38%
HSB
214, 51%, 51%
CMYK
51, 29, 0, 49
LAB
38, -2, -25
LCH
38, 25, 265
OKLCH
0.47, 0.07, 256
XYZ
10, 11, 23
LUV
38, -14, -34
HWB
214, 25%, 49%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.