Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4089CE
RGB
64, 137, 206
HSL
209, 59%, 53%
HSB
209, 69%, 81%
CMYK
69, 33, 0, 19
LAB
55, -6, -43
LCH
55, 44, 262
OKLCH
0.62, 0.13, 250
XYZ
22, 23, 62
LUV
55, -28, -65
HWB
209, 25%, 19%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.