Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4098C8
RGB
64, 152, 200
HSL
201, 55%, 52%
HSB
201, 68%, 78%
CMYK
68, 24, 0, 22
LAB
59, -16, -33
LCH
59, 37, 245
OKLCH
0.65, 0.11, 236
XYZ
24, 28, 59
LUV
59, -33, -49
HWB
201, 25%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.