Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
41729F
RGB
65, 114, 159
HSL
209, 42%, 44%
HSB
209, 59%, 62%
CMYK
59, 28, 0, 38
LAB
46, -6, -30
LCH
46, 31, 258
OKLCH
0.54, 0.09, 248
XYZ
14, 16, 35
LUV
46, -21, -42
HWB
209, 25%, 38%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.