Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4184BB
RGB
65, 132, 187
HSL
207, 48%, 49%
HSB
207, 65%, 73%
CMYK
65, 29, 0, 27
LAB
53, -9, -36
LCH
53, 37, 257
OKLCH
0.59, 0.11, 246
XYZ
19, 21, 50
LUV
53, -27, -53
HWB
207, 25%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.