Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
428AB2
RGB
66, 138, 178
HSL
201, 46%, 48%
HSB
201, 63%, 70%
CMYK
63, 22, 0, 30
LAB
54, -14, -28
LCH
54, 32, 244
OKLCH
0.60, 0.09, 236
XYZ
19, 23, 45
LUV
54, -29, -40
HWB
201, 26%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.