Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
430706
RGB
67, 7, 6
HSL
1, 84%, 14%
HSB
1, 91%, 26%
CMYK
0, 90, 91, 74
LAB
12, 28, 16
LCH
12, 33, 30
OKLCH
0.25, 0.09, 28
XYZ
2, 1, 0
LUV
12, 33, 7
HWB
1, 2%, 74%
Pantone
208 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.