Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43596E
RGB
67, 89, 110
HSL
209, 24%, 35%
HSB
209, 39%, 43%
CMYK
39, 19, 0, 57
LAB
37, -4, -15
LCH
37, 16, 254
OKLCH
0.45, 0.04, 248
XYZ
9, 9, 16
LUV
37, -11, -19
HWB
209, 26%, 57%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.