Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
435B6E
RGB
67, 91, 110
HSL
207, 24%, 35%
HSB
207, 39%, 43%
CMYK
39, 17, 0, 57
LAB
37, -5, -14
LCH
37, 15, 249
OKLCH
0.46, 0.04, 243
XYZ
9, 10, 16
LUV
37, -12, -18
HWB
207, 26%, 57%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.