Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
43ABFD
RGB
67, 171, 253
HSL
206, 98%, 63%
HSB
206, 74%, 99%
CMYK
74, 32, 0, 1
LAB
67, -10, -50
LCH
67, 51, 259
OKLCH
0.72, 0.15, 246
XYZ
35, 37, 98
LUV
67, -37, -78
HWB
206, 26%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.