Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
445D80
RGB
68, 93, 128
HSL
215, 31%, 38%
HSB
215, 47%, 50%
CMYK
47, 27, 0, 50
LAB
39, -2, -23
LCH
39, 23, 265
OKLCH
0.47, 0.06, 257
XYZ
10, 11, 22
LUV
39, -12, -31
HWB
215, 27%, 50%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Charcoal
#36454F
Sapphire
#0F52BA
Denim
#1560BD
Royal Blue
#4169E1
Cobalt
#0047AB
Slate Blue
#6A5ACD
Iris
#5A4FCF
Browse every named blue on shades of blue, or all families on colors.