Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
447AA9
RGB
68, 122, 169
HSL
208, 43%, 46%
HSB
208, 60%, 66%
CMYK
60, 28, 0, 34
LAB
49, -7, -31
LCH
49, 32, 257
OKLCH
0.56, 0.09, 247
XYZ
17, 18, 40
LUV
49, -23, -45
HWB
208, 27%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.