Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
448BC9
RGB
68, 139, 201
HSL
208, 55%, 53%
HSB
208, 66%, 79%
CMYK
66, 31, 0, 21
LAB
55, -8, -39
LCH
55, 40, 259
OKLCH
0.62, 0.12, 247
XYZ
22, 24, 59
LUV
55, -28, -59
HWB
208, 27%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.