Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
449DE3
RGB
68, 157, 227
HSL
206, 74%, 58%
HSB
206, 70%, 89%
CMYK
70, 31, 0, 11
LAB
62, -10, -44
LCH
62, 45, 257
OKLCH
0.67, 0.13, 246
XYZ
28, 31, 77
LUV
62, -33, -67
HWB
206, 27%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.