Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
466892
RGB
70, 104, 146
HSL
213, 35%, 42%
HSB
213, 52%, 57%
CMYK
52, 29, 0, 43
LAB
43, -3, -27
LCH
43, 27, 264
OKLCH
0.51, 0.08, 254
XYZ
13, 13, 29
LUV
43, -16, -38
HWB
213, 27%, 43%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.