Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4688BB
RGB
70, 136, 187
HSL
206, 46%, 50%
HSB
206, 63%, 73%
CMYK
63, 27, 0, 27
LAB
54, -10, -34
LCH
54, 35, 254
OKLCH
0.61, 0.10, 244
XYZ
20, 22, 50
LUV
54, -27, -49
HWB
206, 27%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.