Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4699CA
RGB
70, 153, 202
HSL
202, 55%, 53%
HSB
202, 65%, 79%
CMYK
65, 24, 0, 21
LAB
60, -14, -33
LCH
60, 36, 247
OKLCH
0.65, 0.11, 238
XYZ
25, 28, 60
LUV
60, -32, -49
HWB
202, 27%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.