Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
475D73
RGB
71, 93, 115
HSL
210, 24%, 36%
HSB
210, 38%, 45%
CMYK
38, 19, 0, 55
LAB
38, -4, -15
LCH
38, 16, 255
OKLCH
0.47, 0.04, 249
XYZ
10, 10, 18
LUV
38, -11, -20
HWB
210, 28%, 55%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.