Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
476378
RGB
71, 99, 120
HSL
206, 26%, 37%
HSB
206, 41%, 47%
CMYK
41, 18, 0, 53
LAB
40, -6, -15
LCH
40, 17, 248
OKLCH
0.49, 0.05, 241
XYZ
10, 12, 19
LUV
40, -14, -20
HWB
206, 28%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
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