Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
477F9F
RGB
71, 127, 159
HSL
202, 38%, 45%
HSB
202, 55%, 62%
CMYK
55, 20, 0, 38
LAB
50, -12, -23
LCH
50, 26, 243
OKLCH
0.57, 0.08, 235
XYZ
16, 19, 36
LUV
50, -24, -32
HWB
202, 28%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.