Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
486379
RGB
72, 99, 121
HSL
207, 25%, 38%
HSB
207, 40%, 47%
CMYK
40, 18, 0, 53
LAB
40, -6, -16
LCH
40, 17, 250
OKLCH
0.49, 0.05, 244
XYZ
11, 12, 20
LUV
40, -13, -21
HWB
207, 28%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.