Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
488091
RGB
72, 128, 145
HSL
194, 34%, 43%
HSB
194, 50%, 57%
CMYK
50, 12, 0, 43
LAB
50, -16, -15
LCH
50, 22, 225
OKLCH
0.57, 0.06, 220
XYZ
16, 19, 30
LUV
50, -25, -20
HWB
194, 28%, 43%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.