Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4896D8
RGB
72, 150, 216
HSL
207, 65%, 56%
HSB
207, 67%, 85%
CMYK
67, 31, 0, 15
LAB
59, -9, -42
LCH
59, 42, 258
OKLCH
0.65, 0.13, 247
XYZ
26, 28, 69
LUV
59, -30, -63
HWB
207, 28%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.