Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48A2D2
RGB
72, 162, 210
HSL
201, 61%, 55%
HSB
201, 66%, 82%
CMYK
66, 23, 0, 18
LAB
63, -16, -33
LCH
63, 37, 244
OKLCH
0.68, 0.11, 235
XYZ
27, 32, 66
LUV
63, -35, -49
HWB
201, 28%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.