Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
48B2EA
RGB
72, 178, 234
HSL
201, 79%, 60%
HSB
201, 69%, 92%
CMYK
69, 24, 0, 8
LAB
68, -18, -38
LCH
68, 42, 244
OKLCH
0.73, 0.13, 235
XYZ
33, 39, 84
LUV
68, -39, -57
HWB
201, 28%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.