Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4AAAF5
RGB
74, 170, 245
HSL
206, 90%, 63%
HSB
206, 70%, 96%
CMYK
70, 31, 0, 4
LAB
66, -11, -46
LCH
66, 48, 257
OKLCH
0.71, 0.14, 245
XYZ
34, 37, 92
LUV
66, -36, -72
HWB
206, 29%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.