Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D668A
RGB
77, 102, 138
HSL
215, 28%, 42%
HSB
215, 44%, 54%
CMYK
44, 26, 0, 46
LAB
42, -2, -23
LCH
42, 23, 265
OKLCH
0.51, 0.07, 257
XYZ
12, 13, 26
LUV
42, -13, -32
HWB
215, 30%, 46%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.