Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D697E
RGB
77, 105, 126
HSL
206, 24%, 40%
HSB
206, 39%, 49%
CMYK
39, 17, 0, 51
LAB
43, -6, -15
LCH
43, 16, 248
OKLCH
0.51, 0.05, 241
XYZ
12, 13, 22
LUV
43, -14, -20
HWB
206, 30%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.