Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D89BB
RGB
77, 137, 187
HSL
207, 45%, 52%
HSB
207, 59%, 73%
CMYK
59, 27, 0, 27
LAB
55, -9, -33
LCH
55, 34, 255
OKLCH
0.61, 0.10, 246
XYZ
21, 23, 50
LUV
55, -25, -48
HWB
207, 30%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.