Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4D90CA
RGB
77, 144, 202
HSL
208, 54%, 55%
HSB
208, 62%, 79%
CMYK
62, 29, 0, 21
LAB
57, -8, -37
LCH
57, 38, 257
OKLCH
0.63, 0.11, 247
XYZ
24, 26, 60
LUV
57, -28, -55
HWB
208, 30%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.