Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E617C
RGB
78, 97, 124
HSL
215, 23%, 40%
HSB
215, 37%, 49%
CMYK
37, 22, 0, 51
LAB
40, -2, -18
LCH
40, 18, 264
OKLCH
0.49, 0.05, 257
XYZ
11, 12, 21
LUV
40, -10, -24
HWB
215, 31%, 51%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named black on shades of black, or all families on colors.