Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E6F78
RGB
78, 111, 120
HSL
193, 21%, 39%
HSB
193, 35%, 47%
CMYK
35, 7, 0, 53
LAB
45, -10, -9
LCH
45, 14, 221
OKLCH
0.52, 0.04, 217
XYZ
12, 14, 20
LUV
45, -16, -11
HWB
193, 31%, 53%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.