Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E91C9
RGB
78, 145, 201
HSL
207, 53%, 55%
HSB
207, 61%, 79%
CMYK
61, 28, 0, 21
LAB
58, -9, -36
LCH
58, 37, 256
OKLCH
0.64, 0.11, 246
XYZ
24, 26, 59
LUV
58, -28, -54
HWB
207, 31%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.