Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E97CF
RGB
78, 151, 207
HSL
206, 57%, 56%
HSB
206, 62%, 81%
CMYK
62, 27, 0, 19
LAB
60, -11, -36
LCH
60, 38, 254
OKLCH
0.65, 0.11, 244
XYZ
25, 28, 63
LUV
60, -30, -54
HWB
206, 31%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.