Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F7BB8
RGB
79, 123, 184
HSL
215, 43%, 52%
HSB
215, 57%, 72%
CMYK
57, 33, 0, 28
LAB
51, -1, -37
LCH
51, 37, 268
OKLCH
0.58, 0.11, 257
XYZ
19, 19, 48
LUV
51, -20, -56
HWB
215, 31%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.