Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
547FA8
RGB
84, 127, 168
HSL
209, 33%, 49%
HSB
209, 50%, 66%
CMYK
50, 24, 0, 34
LAB
51, -6, -27
LCH
51, 28, 257
OKLCH
0.58, 0.08, 248
XYZ
18, 20, 40
LUV
51, -20, -39
HWB
209, 33%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.