Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
A0CEFA
RGB
160, 206, 250
HSL
209, 90%, 80%
HSB
209, 36%, 98%
CMYK
36, 18, 0, 2
LAB
81, -8, -27
LCH
81, 28, 254
OKLCH
0.83, 0.08, 248
XYZ
54, 59, 99
LUV
81, -24, -41
HWB
209, 63%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.